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ORLOVSKAYA ISKRA v. RUSSIA JUDGMENT
84. In the context of electoral campaigns, Russian law drew a distinction
between providing information to the public (the voters) and “campaigning”
(electioneering). While the federal legislation acknowledged the right to
carry out “campaigning” for citizens and non-governmental organisations,
the mass media had the function of providing information without engaging
in “campaigning”, which is not subject to the requirement of objectivity.
The distinction between “campaigning” and information for voters served
the purposes of ensuring free expression of the voters’ will and transparency
of the elections.
85. “Campaigning” was clearly defined as activities (i) by a candidate
herself or an election group, conducted themselves or through others, (ii)
aimed at inducing voters to vote for or against a candidate or a group; (iii)
during an election campaign or, if via broadcast or print media, within the
twenty-eight days preceding election day. The applicable laws listed
specific types of situation amounting to “campaigning”, including calls to
vote for or against a candidate. It was incumbent on the courts to determine
the direct and immediate aim of “campaigning” rather than a mere aim of
providing information.
86. “Campaigning” was considered an unlawful activity if carried out by
the mass media. It was not necessary to establish whether such an activity
had indeed induced or could induce voters to vote one way or another. The
Government argued in substance that the rule which was applied to the
applicant organisation was related to political advertising. Thus, the national
authorities had a wide margin of appreciation, as with the regulation of
commercial advertising.
87. During the relevant period the applicant organisation had issued two
publications contributing to the creation of a negative view of one of the
candidates in the State Duma election. According to the Government, the
“campaigning” aim of the impugned and other publications was
demonstrated by the following: the underlying idea of presenting effects of
the same person “holding the reins of power”; a pattern of consistently
negative assessment, over a period of time, of one candidate’s activities; the
regional branch of the Communist Party was one of the two founders of the
newspaper; the applicant organisation had expressed to the Electoral
Commission its intention to accept proposals for publications for a fee and,
as required by the law, had published the fees applicable to publications on
behalf of political parties; the applicant organisation had signed a contract
with the Communist Party for this purpose, and some of the publications in
the applicant organisation’s newspaper during the electoral campaign had
indeed mentioned the Party’s sponsorship (see paragraph 7 above). In the
Government’s view, the above convincingly confirmed the applicant
organisation’s intention to engage in “campaigning” during the election
campaign. The impugned publications also fell within the scope of the
“campaigning” criteria set out in 1999 by the Journalists’ Union of Russia