12 FEDERAL ELECTION COMM’N v. TED CRUZ FOR SENATE
Opinion of the Court
candidate will not be repaid if he chooses to loan his campaign more than $250,000. And that risk in turn may deter
some candidates from loaning money to their campaigns
when they otherwise would, reducing the amount of political speech. This “drag” on a candidate’s First Amendment
right to use his own money to facilitate political speech is
no less burdensome “simply because it attaches as a consequence of a statutorily imposed choice.” Id., at 739.
The “drag,” moreover, is no small matter. Debt is a ubiquitous tool for financing electoral campaigns. The raw dollar amount of loans made to campaigns in any one election
cycle is in the nine figures, “significantly exceeding” the
amount of independent expenditures. Ovtchinnikov, Debt
11. And personal loans from candidates themselves constitute the bulk of this financing. See Brief for Appellant 35
(“more than 90% of campaign debt consists of candidate
loans”). In fact, candidates who self-fund usually do so using personal loans. See J. Steen, Self-Financed Candidates
in Congressional Elections 21 (2006).
The ability to lend money to a campaign is especially important for new candidates and challengers. As a practical
matter, personal loans will sometimes be the only way for
an unknown challenger with limited connections to frontload campaign spending. See G. Jacobson, Money in Congressional Elections 97–101 (1980). And early spending—
and thus early expression—is critical to a newcomer’s
success. See Steen, Self-Financed Candidates in Congressional Elections, at 35, 171. A large personal loan also may
be a useful tool to signal that the political outsider is confident enough in his campaign to have skin in the game, attracting the attention of donors and voters alike. See R.
Biersack, P. Herrnson, C. Wilcox, Seeds for Success: Early
Money in Congressional Elections, 18 Leg. Studies Q. 535,
537 (1993); see also Brief for United States Senator Roy
Blunt et al. as Amici Curiae 13. By inhibiting a candidate