[38]
The second publication was another website run by Greenpeace. It opposed
offshore oil drilling, and it depicted what appeared to be the website of the Minister
of Energy and Resources being flooded by a rising tide of oil. Although it was
accessible during the regulated period, the website had been created some time
earlier and it contained nothing specific that linked the website to the election or how
voters should vote.37
Mander J held that the website could not reasonably be
regarded as encouraging or persuading voters to vote or not for a type of candidate or
party.38
[39]
Conflict is said to arise because Mander J held that advertisement in the
definition of election advertisement should be given its ordinary meaning of a notice
or announcement to the public,39 while Clifford J held that advertisement has
commercial connotations and hence a narrower meaning.40 He had the benefit of
Mander J’s judgment, which was delivered three days before Planet Key was argued.
He noted that it had not been necessary for Mander J to examine the exceptions and
their implications for the definition.41 Because he concluded that Planet Key was not
an advertisement, for his part Clifford J was not required to consider its effect upon
voters.
Election advertisements
The legislation
[40]
The operative provision is s 204B(1) of the Electoral Act, which identifies
those who may promote election advertisements:
37
38
39
40
41
204B
Persons who may promote election advertisements
(1)
A person is entitled to promote an election advertisement if the
person is—
(a)
a party secretary:
(b)
a candidate:
Greenpeace of New Zealand Inc v Electoral Commission, above n 2, at [123]–[124].
At [124].
At [24] and [79]–[80].
High Court judgment, above n 1, at [190]–[191].
At [180].