The station’s programme director emailed the Commission as a precaution, to
confirm it could be broadcast.
[12]
The Commission responded with the advice that the song was an election
programme under the Broadcasting Act; and that being so, its broadcast on radio or
television would be unlawful unless part of a news item. It will be seen that the
Commission treated the song as a programme in itself, notwithstanding that Free FM
planned to play the song as part of another programme.
[13]
In response to the Commission’s advice, Free FM chose not to broadcast the
song.
[14]
The Commission confirmed its view in an advisory opinion given to
Mr Watson on 14 August 2014, adding that the video was also an election
programme. Both met the definition because they might reasonably be thought to
encourage voters not to vote for the National Party or Mr Key. For similar reasons, it
advised that both the song and the video were election advertisements for the
purposes of the Electoral Act. It advised that individual political views published on
a medium such as the internet were exempt, but that exception would not apply to
the song if it was available for paid download or to the video if it was a collaboration
between two people rather than the work of one. That being so, Mr Watson must
comply with the obligations of an unregistered promoter, meaning that he must
publish a promoter statement with the song and video and he must keep records of
any election expenses incurred. The Commission warned that the omission of a
promoter statement was an illegal practice.
[15]
Mr Watson protested but the Commission was unmoved. It contacted other
broadcasters to advise them that the song and video could not be broadcast on radio
or television because it was an election programme. Mr Watson responded by
withdrawing the song and video from circulation. In his view a promoter statement
would detract from the song’s impact and clash with its style and content. He claims
that the Commission effectively prevented him from expressing his own political
views through his music.