of the 1981 South African rugby tour, and his early career as a banker, are
addressed in what is intended to be a humorous manner. For example,
Mr Key is shown dressed as a cowboy, riding the “Charging Bull” statue on
Wall Street whilst holding United States bills in his hands. In terms of
policy issues, visual references are made to the close relationship that the
Prime Minister has fostered with the United States, the SkyCity casino
transaction, the funding of Hollywood projects, fracking, asset sales, the
Christchurch rebuild, surveillance issues, the Prime Minister’s relationship
with Cameron Slater and a wide range of other matters.
[8]
The song and video were artistic and satirical, but they also conveyed
political messages sharply hostile to the National Party and several of its senior
Ministers, particularly the Prime Minister. Notably, the song advised the audience
not to vote for Mr Key if they wanted compassion and the video portrayed negative
views of Mr Key and several Ministers on contentious issues of the day. The
respondents conceded before us, as in the High Court,5 that the song and video were
likely to encourage voters not to vote for the National Party or for Mr Key.
[9]
Messrs Watson and Jones acted alone, not for any political party or interest
group. Mr Watson paid the production expenses — some $721.63 — himself. He
intended to publish the song on iTunes for paid download, with royalties to be shared
with Mr Jones.
Publication
[10]
On 4 August 2014, within the three-month regulated period before the
general election, Mr Watson released the song on iTunes and Mr Jones uploaded the
video to the YouTube and Vimeo websites for free viewing. Mr Watson also sent
free downloads of the song to radio stations that he thought might play it. No
question arose of paying them to play the song.
The Electoral Commission’s intervention
[11]
An independent radio station, Free FM Hamilton, learned of the song through
Facebook and one of its volunteer programme-makers decided to include the song in
what the evidence describes, without elaboration, as a politics-based radio show.
5
High Court judgment, above n 1, at [61].